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Fixing Fit For Growth: How she wear Turned Women’s Frustration into High-Conversion Ecommerce | #565
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In today’s episode, Stacey Head, founder and CEO, shares how she bootstrapped she wear from a side hustle into a multi-award-winning ecommerce brand: without investors, without mentors, and with a healthy dose of stubbornness. From surviving Meta’s algorithm shifts to launching virtual fittings that convert like crazy, Stacey’s story is one for every ecommerce operator who’s ever wondered how to build a niche into a movement.
Today, we’re discussing:
- The scrappy early days of launching she wear with zero experience
- The moment her website exploded
- Why Meta’s changes are forcing authentic brands to rethink socials
- How virtual fittings are driving trust and conversion online
- The power of word of mouth for creating an engaged community
- What AI could mean for the future of fit and personalisation
- Becoming a leader in a male-dominated field
Connect with Stacey Head
Explore she wear
Want to level up your ecommerce game? Come hang out in the Add To Cart Community. We’re talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul.
Connect with Nathan Bush
Contact Add To Cart
Join the Community
Chapters
1. Fixing Fit For Growth: How she wear Turned Women’s Frustration into High-Conversion Ecommerce | #565 (00:00:00)
2. Nail Through Foot: The Catalyst (00:03:58)
3. Why Men’s Boots Fail Women (00:05:30)
4. Expanding the Brand: Beyond Shoes, to Workwear (00:13:43)
5. Creating a Safe Space: The New Store Experience (00:18:54)
6. Community and Engagement: The Power of Word of Mouth (00:23:52)
7. The Impact of Virtual Fitting (00:26:35)
8. Forecasting Demand in Footwear (00:32:35)
9. The Myth of Unisex (00:35:46)
10. Women in Male-Dominated Fields (00:42:36)
566 episodes
