Jamie Kern Lima, founder of IT Cosmetics, shares the wild but true story of how a once struggling waitress turned her against-the-grain idea into an international best-selling sensation, eventually selling the company for over a billion dollars and becoming the first female CEO of a brand in L’Oréal’s 100+ year history. Faced with self-doubt, body-doubt, God-doubt, down to her last few dollars and told “No one is going to buy makeup from someone who has your body,” Jamie reveals for the first time what really went down, how she almost didn’t make it, and the deeply personal and powerful business lessons you too can use to go from underestimated to unstoppable. Do you have big goals, hopes and dreams but let rejection or self-doubt get in the way? Do you struggle with feeling like you’re not enough, and like success is something that happens to other people, but have a hard time believing it’s possible for you? Do you let past mistakes and failures hold you back? Do you know deep down inside that you have something more inside of you to give, but you’re not sure how to step into your full power and own it? If you answered yes to any of these, Believe IT is for you! To Purchase a copy of Jamie’s book “Believe It”: www.believeit.com/ Follow Jamie Kern Lima IG: @Jamiekernlima Follow Jamie Kern Lima on FB @JamieKernLimaPage