Ever picked up a tube of epoxy and wondered about its story? In this captivating episode of Adhesion Matters, we trace the remarkable journey of ARALDITE®—a pioneering adhesive with over 70 years of legacy, from aerospace beginnings to global industrial legend.

What You’ll Explore:

• From Aero Research to Global Reach
  Discover how ARALDITE® was born in 1946 through Aero Research Limited in the UK and Ciba AG in Switzerland—and how it became synonymous with strength, precision, and durability in epoxy bonding.
• Beyond the Bond: A Marketing Masterstroke
  The brand’s fame wasn’t built on chemistry alone. Remember the iconic Ford Cortina billboard that showcased ARALDITE®’s unbreakable bonds by gluing a car in place? That stunt turned everyday glue into unforgettable marketing.
• Engineering Achievements in Tough Environments
  ARALDITE® isn’t just strong—it’s been trusted in landmark projects from the structural marvel of pre-cast concrete at Coventry Cathedral and the Sydney Opera House, to lightweight composite assemblies in the Lamborghini Aventador and ballistic-grade armor.
• More Than Just Strength: Sustainability & Safety Forward
  The brand evolves with the times—like when Huntsman advanced ARALDITE® with low-odor, non-flammable, primer-free structural adhesives that also cut production time and boost operator safety.

Why It Matters:

This episode isn’t just a history lesson—it’s a journey into how one adhesive brand helped shape modern industry. From engineering innovation to marketing brilliance, and now next-gen sustainable performance—ARALDITE® offers a window into how chemistry and strategy together build legacy.