In this episode of the Adventure Podcast, host Joie Roberts speaks with Liron Hirschkorn, founder of Incrementum Digital, about the evolving landscape of Amazon selling. They discuss the recent changes in tariffs and their implications for US-based sellers, the importance of strategic advertising on Amazon, and the potential of the Amazon Marketing Cloud. Liron also shares insights on how AI is transforming e-commerce, making it easier for sellers to optimize their operations and advertising efforts.

Takeaways

The closure of the tariff loophole is beneficial for US sellers.

Shipping delays may occur due to increased inspections.

US-based sellers should consider diversifying their supply chains.

Amazon Marketing Cloud offers valuable insights into customer behavior.

Higher-priced products can provide better margins for sellers.

AI can enhance communication and efficiency in e-commerce.

Sellers need to adapt their strategies to remain competitive.

Understanding the path to conversion is crucial for advertising success.

It's important to compare conversion rates with industry standards.

The future of advertising will involve more personalized targeting.

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