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Aayushman Sinha on the Growth of Musicians as True Culture Drivers

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Manage episode 326613052 series 2463960
Content provided by IVM Podcasts. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by IVM Podcasts or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

In this episode of Advertising Is Dead, Varun is joined by Aayushman Sinha who takes us behind the scenes in a music manager's life. It's not all concerts and recordings but really a lot lot more. He also takes us through the life of a musician in the day and age of social media, brand integrations, experiential marketing initiatives, and the want for good original music. Further, he shares examples of how listener affinity is a huge factor giving us the Coke Studio example, and how NFTs are a big thing.

You can find Aayushman on Instagram | Twitter | LinkedIn

Talk to Varun Duggirala on Twitter and Instagram: @varunduggi

Find full videos on the AiD YouTube channel

You can listen to this show and other awesome shows on the new and improved IVM Podcast App on Android: https://ivm.today/android

or iOS: https://ivm.today/ios

Follow us on Socia media. We are @ivmpodcasts on Instagram, Twitter & Facebook.

See omnystudio.com/listener for privacy information.

  continue reading

196 episodes

Artwork
iconShare
 
Manage episode 326613052 series 2463960
Content provided by IVM Podcasts. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by IVM Podcasts or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

In this episode of Advertising Is Dead, Varun is joined by Aayushman Sinha who takes us behind the scenes in a music manager's life. It's not all concerts and recordings but really a lot lot more. He also takes us through the life of a musician in the day and age of social media, brand integrations, experiential marketing initiatives, and the want for good original music. Further, he shares examples of how listener affinity is a huge factor giving us the Coke Studio example, and how NFTs are a big thing.

You can find Aayushman on Instagram | Twitter | LinkedIn

Talk to Varun Duggirala on Twitter and Instagram: @varunduggi

Find full videos on the AiD YouTube channel

You can listen to this show and other awesome shows on the new and improved IVM Podcast App on Android: https://ivm.today/android

or iOS: https://ivm.today/ios

Follow us on Socia media. We are @ivmpodcasts on Instagram, Twitter & Facebook.

See omnystudio.com/listener for privacy information.

  continue reading

196 episodes

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