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In This Episode of Advertising Is Dead, Varun speaks to Arman Sood from Sleepy Owl Coffee. They discuss everything from marketing Coffee to a generation that has seen their parents majorly have Tea, to the interesting name that 'Sleepy Owl' is. Arman gives us insights into how Merch has been a significant contributor to their revenue and their educative initiatives to types of brews and preparation processes etc have been a hit among their TG.
Talk to Varun Duggirala on Twitter and Instagram: @varunduggi
You can follow Arman on Instagram:
Follow Sleepy Owl Coffee on Instagram:
https://www.instagram.com/sleepyowlcoffee/

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196 episodes