In this episode of Adyen Presents: Embedded Finance, explore the evolving landscape of embedded financial services through two insightful conversations. First, McKinsey partner Blazej Karwowski shares strategic insights on market trends, discussing why some platforms succeed while others struggle in implementing embedded finance. Then, EPOS Now's SVP of Product Jason Downing reveals practical lessons from successfully embedding payments and financial products across 80,000 merchant locations worldwide. Whether you're considering embedding finance or looking to optimise your current offering, this episode delivers actionable insights on revenue opportunities, implementation strategies, and the future of platform-based financial services.

Episode Highlights:

• [00:00] Introduction: The Future of Embedded Finance for SaaS Platforms
• [01:53] Understanding the Role of Equity Research in Embedded Finance
• [02:33] Europe vs US: The Software-Led Payments Gap
• [08:24] Vertical-Specific Opportunities in Embedded Payments
• [20:12] The $500B Embedded Finance Opportunity Beyond Payments
• [40:43] Platform Perspective: RMS's Journey into Embedded Payments
• [43:54] The Rule of 40: Key Metrics Investors Look For
• [47:05] Expanding into Additional Financial Products
• [50:02] Essential Advice for Platforms Starting Their Payments Journey
• [52:26] Key Takeaways: Moving Fast on Embedded Finance Opportunities