What if you could track every customer touchpoint and finally stop guessing about your affiliate marketing performance? That's the power we're uncovering today. I'm your host, Dustin Howes, and today on Affiliate Nerd Out #SAASProductReview, I'm reviewing one of my favorite SaaS platforms, Everflow. I consider this the best affiliate marketing platform for businesses. Joining me is Curt Frieden, SVP of business development at Everflow. We discuss everything from platform capabilities to common affiliate marketing pain points.
If you're an affiliate manager, CEO, or founder looking to start or switch your affiliate program, this is the episode for you. We cover everything from common struggles brands face to Everflow's ability to scale with you, whether you're a startup or an enterprise-level company.
Here’s what stood out to me:
1. Addressing Program Pitfalls: Curt highlights that many businesses underestimate the time and effort needed to run a successful affiliate program. Basic tracking setup, reporting accuracy, and managing fraud remain persistent issues for businesses.
2. Built for Scale and Flexibility: Everflow's architecture is modern and designed to handle billions of clicks per month. They offer the flexibility brands need for diverse attribution models (like first-click) and multiple action tracking, surpassing the limitations of older tech stacks.
3. Beyond Simple Tracking: A best-in-class platform goes deeper than just recording a sale. Everflow enables advanced reporting to segment traffic, track multiple events in the user funnel, and determine the true value and lifetime cycle of customers driven by partners.
4. Automation in Fraud and Optimization: Everflow's alert and Smart Switch features are essential tools for affiliate managers. They automate decision-making based on preset KPIs, like shutting off fraudulent traffic sources or those not meeting performance goals.
5. Smooth Migration: Switching platforms is scary, particularly when it involves moving your revenue plumbing. Curt confirms that Everflow has developed processes for "predictable migration," ensuring no revenue or conversion loss during the transition from a legacy platform.
Curious about how Everflow can help your business grow? We do a quick demo showing the customizable dashboard, advanced reporting capabilities, and the robust marketplace for partner recruitment.
Want to learn more? Grab a demo:
🔗 https://www.dustinhowes.com/everflow
#affiliatemarketingplatform #Everflow #affiliatetracking #attribution #partnerrecruitment #affiliatefraudprevention #SaasProductReview #DustinHowes #AffiliateNerdOut

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For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com