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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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In this episode of Ag Ammo Adventure, Steve sits down with Tyler Kirk, the chairman of Atlantic Bottling Company, the family-owned bottler responsible for putting Coca-Cola into coolers across the Midwest. From its humble beginnings in 1909 as a small-town ice cream and soda water company to becoming a major producer distributing over 7.4 million cases a year, this is the story of how a forgotten Coke franchise found in a safe sparked a multigenerational legacy.
We dive into the evolution of the business—from sorting bottles in a rural Iowa plant to advanced robotics, sustainability efforts, and zero-calorie product trends reshaping the industry. Along the way, we talk family tradition, leadership transitions, small-town roots, and philanthropy impacting rural healthcare. With a blend of humor, hunting-camp storytelling, and Midwestern pride, this episode uncovers what it truly means to be bottled in the heartland.
13 episodes
