Pet ownership in the U.S. has increased dramatically over the past three decades according to Forbes – showing 66% of households own a pet. That’s almost 87 million houses, up 58% from 1988. Staggering growth drives dramatic need for innovation in pet health...and pet food. Dr. Mahsa Vazin, CEO and founder of PawCo Foods, joins us fresh off a venture capital raise to talk innovation and what’s ahead, including:

• The overall macro challenges in the pet health market, including obesity in dogs and cats
• How the pet food market is responding to a consumer desire and demand for more nutrient-dense food for their companion animals
• How plant-based brands are capturing market share in the pet health space
• PawCo’s leveraging of AI in tandem with nutritionists to optimize recipe formulations
• The company’s recent venture capital raise and what it will enable them to expand and do in the future
• Investor feedback, questions and response to the PawCo model during the recent fundraise
• Mahsa approach to driving sales for PawCo
• What’s on the horizon for the company as it continues its growth trajectory