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It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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The market for ag biologicals is projected to grow significantly according to Grandview Research – making the leap from $11B market in 2024 to a $16.8B in 2030. One Indiana company has recently created a strategic alliance to drive biological innovation at every stage of the crop nutrition cycle. Dr. Tanya Soule, Vice President of Microbiology at BW Fusion, joins us to talk science, producers and the farm. We get into:
- What biologicals are and how they benefit farmers
- How they work in tandem with other fertilizers and modes of crop protection to drive yield
- BW Fusion’s approach to scientific discovery and innovation
- How the company got into the agbioscience industry – it wasn’t its first vertical
- Bain Capital Double Impact’s support that led to the strategic alliance between BW Fusion, Biodyne USA and Agronomy 365 and what that has allowed them to do from an innovation perspective
- The farmers’ role in advancing innovation at BW Fusion
- Why Tanya, a career academic, made the switch to working with the BW Fusion team and coming to the agbiosciences
- Her advice for young scientists
- What’s ahead for BW Fusion
372 episodes
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