Untangling Spaghetti: KidGlov Dishes on Their New Branding Book
Manage episode 477389454 series 2968704
Grab your forks and dig in! The KidGlov team serves up a delightful behind-the-scenes feast as we discuss our new book "Untangling Spaghetti: A Brand Fable."
Lyn Wineman hosts copywriter Sam Sidner, designer Erin Clark, and creative director Ashley Stuhr for a candid conversation about the collaborative journey of creating this brand fable. Each team member shares perspectives on translating KidGlov's branding expertise into an accessible narrative that helps business leaders understand the often complex process of developing a compelling brand identity. We highlight why branding truly is like untangling spaghetti – taking a seemingly chaotic mass of information and carefully organizing it into something cohesive, appealing, and ready to share with the world.
Ready to untangle your own brand story? Untangling Spaghetti: A Branding Fable is now available on Amazon in Kindle, paperback, and hardcover formats, with an audiobook version coming soon. Download the companion guide to access practical tools that will help you apply these concepts to your own organization.
Chapters
1. Welcome to Agency for Change (00:00:00)
2. Spaghetti and Book Introductions (00:02:17)
3. Creating Characters and Storylines (00:07:20)
4. Finding the Perfect Book Title (00:12:07)
5. Why Branding Is Like Untangling Spaghetti (00:15:58)
6. Why You Should Read This Book (00:21:51)
7. Final Thoughts and Availability (00:28:54)
242 episodes