Description:

Most brands think better marketing is the key to growth, but what if the real challenges lie deeper?

In Episode 58 of the Agency Operators Podcast, we’re joined by Matt Snyder, Founder & CEO of Brands Excel, to talk about how operational issues—not ad performance—are often what hold brands back on Amazon.

With experience leading Amazon strategy for multimillion-dollar brands and building a team of ex-brand operators, Matt shares how agencies can go beyond media and SEO to solve root problems in catalog management, fulfillment, and internal processes. If your operations aren’t built for scale, no amount of marketing can fix it—and Matt’s here to explain what to do instead.

Whether you’re plateauing or just getting started, this episode is packed with real-world strategies for building a stronger, more scalable Amazon business from the inside out.

About Matt Snyder:

Matt Snyder is the Founder and CEO of Brands Excel, an agency built by former brand executives to help consumer brands grow profitably on Amazon. With deep expertise in 1P, 3P, and hybrid models, Matt helps clients improve everything from backend systems and catalog optimization to team operations and fulfillment. Before founding Brands Excel, he led Amazon's strategy for top consumer brands, which gave him a unique perspective on what it truly takes to scale.

Connect with Matt Snyderl: https://www.linkedin.com/in/matthew-snyder-amazon/

Main Discussion Topics:

• Why Amazon growth is often stalled by operations, not marketing
• Common operational challenges brands overlook
• How agencies can deliver real value beyond ads and SEO
• What scalable systems look like—and how to build them

Key Takeaways:
Matt Snyder shares why real Amazon growth starts with strong operations. From fulfillment issues to catalog structure, learn how to identify what’s slowing you down and how the right systems (and partners) can unlock sustainable, profitable scale.

This podcast is tailor-made to provide valuable insights to our community of exceptional operators who have been through a lot in their efforts to foster brand growth and positively impact lives. Whether you’re a marketer yourself or want to get into the industry this is a great opportunity to learn from agency owners who know the successful tactics to implement.