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Transforming Nonprofit Marketing from Bland to Bold with Christina Edwards
Manage episode 450742949 series 3401941
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In this episode of Agents of Nonprofit, I dive into an insightful conversation with Christina Edwards, a seasoned consultant specializing in nonprofit marketing and fundraising. Christina challenges nonprofits to embrace agility, risk-taking, and genuine connection to better reach and resonate with today's audiences.
Topics We Cover:
- Christina’s journey from creative entrepreneur to nonprofit consultant
- Why nonprofits often lag behind in digital marketing—and how to change that
- Integrating marketing and fundraising efforts to maximize impact
- Using storytelling as a tool for effective donor engagement
- Understanding modern audience behaviors and adapting to their expectations
- Overcoming organizational resistance to digital marketing innovation
- Practical tips for writing authentic, relatable nonprofit emails
- Finding a balance between professionalism and personality in communication
To Learn More and Connect with Christina:
Purpose & Profit Club Podcast
Splendid Consulting Website
Splendid Consulting on Instagram
163 episodes
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