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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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All 9 Google Ads Types and How to Use Them
Understanding the full landscape of Google Ads is no longer optional in 2025. With rising CPCs and increased competition across every vertical, advertisers need more than basic knowledge of “search vs. display.” The real advantage comes from knowing how all nine core Google Ads types work together to support awareness, intent, and conversions throughout the buyer journey.
Google currently offers nine primary campaign types: Search, Display, Shopping, Video, App, Discovery, Local Services, Performance Max, and Smart campaigns. Each serves a different purpose, operates with unique machine-learning models, and requires its own optimization strategy.
Search Ads remain the backbone of high-intent acquisition. They capture users at the moment of demand, making them ideal for lead generation and bottom-funnel conversions. Meanwhile, Display Ads and Discovery Ads excel in upper- to mid-funnel stages, reaching audiences who are browsing content—not actively searching—but still highly relevant based on interests and behavioral signals.
For ecommerce, Shopping Ads deliver unmatched performance by showing images, prices, and product details directly in search results. Video Ads on YouTube support brand storytelling and product education, helping advertisers influence consideration before the user returns to search. App Ads use Google’s automation to scale installs or in-app actions with minimal manual management.
Local service providers benefit the most from Local Services Ads, which operate on a pay-per-lead model and boost trust with the Google Guaranteed badge. Meanwhile, Performance Max unifies all of Google’s inventory—Search, YouTube, Display, Maps, Discover—into one AI-driven campaign that maximizes conversions with automated bidding and targeting. Finally, Smart Campaigns offer a lightweight, simplified solution for small businesses or advertisers with limited time.
Selecting the right campaign type is ultimately about aligning ad format, audience intent, and your conversion goal. To explore the full breakdown of each Google Ads type and how to use them effectively, read the complete guide here: https://agrowth.io/blogs/google-ads/types-of-google-ads
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