Manage episode 512318244 series 3676265
Setting up a Google Ads account might seem straightforward, but the smallest mistake—like selecting the wrong currency or time zone—can create long-term issues that are impossible to fix later.
In 2025, as competition intensifies across Search and Shopping campaigns, getting your account structure, billing setup, and goal configuration right from day one is what separates scalable advertisers from those constantly restarting.
A correctly configured Google Ads account gives you:
Full control over targeting, budget, and reporting accuracy.
Seamless integration with GA4, Merchant Center, and YouTube.
Access to automated bidding strategies like Target ROAS and Maximize Conversions.
The flexibility to expand into multiple ad accounts via a Manager Account (MCC) structure.
This process begins with a clear understanding of your advertising goals — whether it’s sales, leads, or awareness — and selecting the right campaign type to match. A new business should start with Search or Performance Max, while eCommerce advertisers often succeed fastest with Shopping campaigns tied to product feeds.
Beyond setup, your account must comply with Google’s advertising policies to prevent suspensions, which often stem from billing errors or disapproved landing pages. Implementing strong verification practices (business email, accurate billing address, and verified payment method) helps ensure long-term stability.
For agencies or freelancers managing multiple brands, upgrading to a Google Ads Manager Account streamlines workflow. This single dashboard allows cross-account management, consolidated billing, and scalable access permissions.
Finally, advertisers seeking faster activation or higher spend limits can benefit from verified Google Agency Ads Accounts — provided by trusted partners like AGrowth — which offer pre-approved ad accounts with high compliance scores, faster approval, and minimal restrictions.
A successful campaign doesn’t start with a great ad — it starts with a great setup.
Learn exactly how to create, configure, and secure your Google Ads account the right way here
https://agrowth.io/blogs/google-ads/how-to-create-and-setup-google-ads-account
96 episodes