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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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Managing who has access to your Google Ads account isn’t just a security measure — it’s a core part of running efficient, scalable ad operations.
Whether you’re working with an agency, freelancers, or a large in-house team, understanding and assigning the right access levels can make or break campaign performance.
Why Access Management Matters
Poor access control can lead to costly mistakes — from unauthorized edits to payment errors or even data leaks.
According to Google, advertisers with clearly defined permissions experience 40% fewer account issues and improve collaboration across teams.
Proper access structure helps you:
Maintain security by controlling who can edit campaigns or billing details.
Improve efficiency through clearly assigned roles.
Ensure transparency between marketing, finance, and leadership.
The 5 Google Ads Access Levels
Admin – Full control of campaigns, billing, and user management. Ideal for account owners or senior managers.
Standard – Can create, edit, and optimize campaigns but can’t manage users or payments. Perfect for campaign managers or agencies.
Read-Only – Allows visibility into performance metrics without editing rights. Suitable for executives or clients.
Billing – Grants access only to payment settings, invoices, and budget management. Best for finance teams.
Email-Only – Receives periodic reports or performance updates but no direct login access.
Best Practices
To keep your Google Ads account organized and secure:
Limit Admin roles to 1–2 trusted individuals.
Audit user access every quarter.
Apply the least privilege principle: give each user only what they need.
Enable 2FA (Two-Factor Authentication) for all Admins to prevent unauthorized logins.
Final Insight
Access management isn’t just about control — it’s about empowering the right people to do their jobs efficiently.
A well-structured permission system prevents errors, protects your ad spend, and enables true accountability across your organization.
Learn how to assign, review, and optimize access levels step-by-step:
👉 https://agrowth.io/blogs/google-ads/google-ads-account-access-levels
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