In this episode of AI Chronicles, host Kyle James speaks with J.H. Scherck, founder and CEO of Growth Plays, about the transition from traditional SEO to AI-driven strategies. They discuss the integration of generative AI in content production, the challenges and efficiencies gained, and the future of SEO in a world dominated by large language models. J.H. shares insights on how AI serves as a thought partner in strategy development and the implications for content creators in the evolving digital landscape.

Links:

Growth Plays: growthplays.com

GPT Trainer: Automate anything with AI -> gpt-trainer.com

Key Moments:

• Growth Plays is transitioning to integrate AI in SEO and content strategy.
• AI can automate many aspects of content production, increasing efficiency.
• Generative AI has become essential for modern marketing strategies.
• AI serves as a thought partner, enhancing decision-making processes.
• The shift to AI-driven SEO changes how businesses approach content creation.
• Traffic from AI tools like ChatGPT is significantly impacting SEO results.
• The reputation of a brand online is now more important than traditional SEO metrics.
• Content creators face challenges in monetizing their work as AI evolves.
• The future of SEO will involve adapting to AI-driven search results.
• Understanding AI's role is crucial for businesses aiming for scalability.