In this episode of the AI in Marketing podcast, we delve into significant advancements and trends in AI technology, starting with Chinese startup DeepSeek's launch of its AI model, Prover-V2, and its potential implications for the industry. We also discuss Google's recent move to make its AI Mode in Search available to all U.S users, enhancing search capabilities and user experience. Then, we examine Mark Zuckerberg's ambitious vision for leveraging AI in ad creation and management, which could disrupt traditional advertising industries. In the world of small business, we highlight the challenges posed by tariff changes on companies like Pashion Footwear, spotlighting their creative strategies to counteract these impacts. Lastly, we touch on how social media platforms like TikTok are becoming key channels for talent incubation and the creation of original TV series.

• https://www.getvoicestream.com/
• https://www.nytromarketing.com/
• https://www.indexbox.io/blog/deepseek-unveils-prover-v2-ai-model-amidst-rising-competition/?utm_source=perplexity
• https://www.searchenginejournal.com/google-ai-mode-exits-waitlist-now-available-to-all-us-users/545830/?utm_source=perplexity
• https://www.theverge.com/meta/659506/mark-zuckerberg-ai-facebook-ads
• https://www.marketingbrew.com/stories/2025/05/01/tariffs-de-minimis-pashion-footwear-haley-pavone
• https://techcrunch.com/2025/05/01/peacock-trained-tiktokers-to-make-content-and-now-four-creators-are-getting-original-series/

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About:

Stan Berteloot is a French journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture.
As Head of Strategy and CTO at Nytro Marketing, he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics.