Welcome to AI in Marketing, your weekly dose of the latest news, developments, and trends impacting AI tech and its implications in marketing. In this episode, we dive into a variety of head-turning news stories. We start by discussing the AI 2027 report, impending superintelligence, job role redefinitions and the preparation necessary for this AI evolution. Next, we delve into Google's report on prompt engineering, exploring automatic prompt techniques for improving large language model performance and outputs. Then, we navigate the intellectual property debates initiated by Jack Dorsey, backed by Elon Musk, and its heated reception in the tech world. We talk about AI's potential uptick in electricity needs, as suggested by International Energy Agency, and solutions for managing this demand to avoid energy security issues. In a quirky break from serious news, we discuss a strange hacking incident where crosswalk voices in California were mimicked to sound like Musk and Zuckerberg, which caused safety concerns and confusion amongst the public. Lastly, we explore Netflix's tailored AI search engine trial for an optimized viewer experience and content discovery. Join us for an exciting tour of artificial intelligence in today's episode of AI in Marketing.

• https://www.getvoicestream.com/
• https://www.nytromarketing.com/
• https://ai-2027.com/
• https://www.gptaiflow.tech/assets/files/2025-01-18-pdf-1-TechAI-Goolge-whitepaper_Prompt%20Engineering_v4-af36dcc7a49bb7269a58b1c9b89a8ae1.pdf
• https://techcrunch.com/2025/04/13/jack-dorsey-and-elon-musk-would-like-to-delete-all-ip-law/
• https://www.rcrwireless.com/20250411/energy/ai-electricity-dcs-2030-iea
• https://www.theverge.com/news/647830/crosswalk-hack-musk-zuckerberg-voices-california
• https://mashable.com/article/netflix-tests-ai-search-engine-powered-by-openai

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About:

Stan Berteloot is a French journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture.
As Head of Strategy and CTO at Nytro Marketing, he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics.