Join us for today's episode of "AI in Marketing" as we delve into a variety of topical stories from around the globe. We kick off with an unexpected blackout that swept through Spain, Portugal and parts of France, disrupting daily life and highlighting the need for reliable grid stability. Next, we examine the intricate facets of launching a mobile app successfully and emphasize the importance of a detailed Go-to-Market strategy. Staying on the innovation wave, we shine a spotlight on indie band Bon Iver and their unconventional marketing methods, resulting in a successful album launch. Then, we shift our attention to the fast-paced world of AI with Alibaba's unveiling of Qwen3, an impressive range of AI reasoning models that are giving industry veterans a run for their money. To wrap up, we delve into a breakthrough in Alzheimer's research where artificial intelligence played a pivotal role in identifying a gene thought to be a causative factor in the disease. Tune in for all these stories and more on “AI in Marketing.”

• https://www.getvoicestream.com/
• https://www.nytromarketing.com/
• https://www.wired.com/story/europe-blackout-spain-portugal-power-outage/
• https://martech.zone/mobile-app-adoption-strategy
• https://www.marketingbrew.com/stories/2025/04/23/the-story-behind-that-bon-iver-canned-salmon
• https://techcrunch.com/2025/04/28/alibaba-unveils-qwen-3-a-family-of-hybrid-ai-reasoning-models/
• https://today.ucsd.edu/story/ai-helps-unravel-a-cause-of-alzheimers-disease-and-identify-a-therapeutic-candidate

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About:

Stan Berteloot is a French journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture.
As Head of Strategy and CTO at Nytro Marketing, he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics.