Welcome to another installment of AI in Marketing, where we dissect the latest momentous developments in the world of technology. First, we shed light on Klarna's recent rehiring of human customer service agents after their AI solutions led to customer dissatisfaction, showcasing the importance of human intervention in customer services. Next, we discuss the potential implications of AI on search engines, focusing on Apple's integration of AI engines, which could challenge Google's dominance in the search engine market. In our third story, we highlight Pope Leo XIV's awareness of the societal implications of AI's transforming impact on the global workforce. Following that, we walk through some political tension in the U.S. Copyright Office, as President Donald Trump dismisses director Shira Perlmutter over concerns about the use of copyrighted works for AI model training. Finally, we cover Meta's internal concerns over its competition with TikTok, shedding light on social media strategy development in an increasingly competitive landscape. Stay tuned and let's delve deeper into this fascinating interlink between artificial intelligence and marketing tactics.

• https://www.getvoicestream.com/
• https://www.nytromarketing.com/
• https://gizmodo.com/klarna-hiring-back-human-help-after-going-all-in-on-ai-2000600767
• https://www.pymnts.com/artificial-intelligence-2/2025/apple-and-google-investors-fret-as-chatgpt-gains-search-ground/
• https://mashable.com/article/new-pope-leo-xiv-cites-ai-challenge-to-human-dignity-in-name-choice
• https://techcrunch.com/2025/05/11/trump-fires-copyright-office-director-after-report-raises-questions-about-ai-training/
• https://techcrunch.com/2025/05/07/new-court-filing-shows-that-meta-execs-agreed-that-facebook-was-losing-to-tiktok/

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About:

Stan Berteloot is a French journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture.
As Head of Strategy and CTO at Nytro Marketing, he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics.