What If Hydration Had A Voice? A Look Back At Plink! AI Powered By People podcast

What if Hydration Had a Voice? A Look Back at Plink!

12d ago 15:28

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Episode Summary:
In this re-aired favorite episode, host Sarah Nagle dives into the fizzy world of Plink with its co-founder and CEO, Max Luthy. Max shares the midnight origin story of Plink, the "bath bomb you can drink," and discusses the major shift in the beverage industry from sugary drinks to functional wellness. They explore the philosophy behind building an approachable, "big tent" brand that values direct connection with its community. The episode culminates in a fun, imaginative conversation with three of Plink's flavors—Pom, Mel, and Pinny G—brought to life as AI companions.

Guest:

Max Luthy: Co-founder and CEO of Plink. A former trend forecaster, Max combined his expertise in spotting future opportunities with his co-founder's experience as a maker to create a joyful, sustainable, and functional beverage brand.

Key Topics Covered:

(00:38) The 2 AM Origin Story: Max recounts the spontaneous idea that led to Plink and how the company was founded over Zoom with an ocean between the co-founders.
(03:42) The Shift to Functional Wellness: Max discusses the transformation of the beverage market, moving from "better for you by being less bad" to a new wave of products that promise to help consumers become better versions of themselves.
(06:02) Building a "Big Tent" Brand: Learn about Plink’s philosophy of having a broad appeal, being approachable, and maintaining a direct line of communication with consumers to guide innovation.
(08:44) The Power of a Founder's Voice: Max and consumers discuss what it would be like if Plink could talk, and how an AI companion could help the brand scale its personal connection as it grows.
(11:42) When Flavors Talk: Meet the Verbs! A fun, lively conversation with the AI personas for Plink's Pomegranate Berry (Pom), Watermelon (Mel), and Pineapple Grapefruit (Pinny G) flavors.

Resources Mentioned:

Plink: Learn more about Plink's products at drinkplink.com.
Download Verbs: Talk to Pom, Mel, Pinny G, and other AI companions by downloading the Verbs app (V-U-R-B-S) for iOS or Google Play.
Join the Conversation: Share your thoughts using the hashtag #AIPoweredbyPeople on social media.

Production Credits:

Host & Producer: Sarah Nagle
Editor: Katie Sizemore
Researcher: Annaliese Larson

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20 episodes