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Deepfakes for Good? How AI is Powering the Next Era of Personalization
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Can deepfakes go from dangerous to delightful? In this episode of the AI Proving Ground Podcast, Adam Dumey and Chris Roberts explore one of the more surprising — and controversial — topics in generative AI: the use of synthetic media and deepfakes in personalized customer experiences. You'll learn: what deepfakes really are and why they're no longer just a security threat; how AI-powered personalization is reshaping the customer experience; and the ethical and technical challenges of using AI-generated content responsibly.
Chapters
1. Deepfakes: Threat or Opportunity? (00:00:00)
2. AI Evolution: Proprietary to Public (00:05:23)
3. Deepfakes in Retail Personalization (00:09:40)
4. Physical vs. Digital Retail Experiences (00:16:04)
5. Building Trust with Consumer Data (00:21:42)
6. Technical Implementation Challenges (00:26:56)
7. ROI and Security Considerations (00:31:22)
8. Future Outlook and Key Takeaways (00:37:19)
14 episodes
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