Marketing is in freefall. Search traffic is tanking. Cold email is useless. Paid media costs keep climbing. The playbook everyone relied on no longer works. Today’s guest, Marc Sirkin, Founder and Principal of Marc Sirkin Consulting and former CEO of Third Door Media (Semrush), breaks down what’s really happening.

Marc joins Greg Boone for a straight talk conversation about how AI has already reshaped marketing, sales, and go-to-market strategy. They dig into why 2022 was the real turning point, why leaders are still clinging to outdated metrics, and how activity is being confused for actual progress.

They get into:

• Why organic search has fallen off a cliff
• How AI-driven personalization rewrites SEO
• Why performance marketing math no longer holds up
• The return of brand and personality-led growth
• Why “just add GEO” is not a strategy
• How mid-market companies can win when big brands dominate every model

If you want a clear, unfiltered breakdown of what is changing and what leaders should actually focus on, this episode is it.

👉 Don’t forget to subscribe, leave a review, and share this episode with someone navigating the AI revolution.

Subscribe to AI: Voice or Victim for more conversations that move you from AI anxious to AI curious. Hosted by Erica Rooney and Greg Boone aka AISerious™, we help people and organizations embrace AI ethically, strategically, and with humanity at the center.
Follow us and join the movement to shape the future before it shapes us.

🔗 Follow us and dive deeper:
On the web: https://voiceorvictim.com/

Greg Boone on LinkedIn: https://www.linkedin.com/in/gregboone
Erica Rooney on LinkedIn: https://www.linkedin.com/in/ericarooney/© 2025 Walk West Production