Chris Farr, founder of Sontai, joins AIBF Business Talk to discuss how his company simplifies data insights for SMEs 📊. Sontai offers pre-built KPI dashboards that integrate with various business systems, covering sales, finance, CRM, and marketing. By limiting KPIs to five or fewer per area, Sontai ensures business owners stay focused without feeling overwhelmed 🎯.

Chris shares his journey, highlighting how his experience in big corporations inspired him to create Sontai six years ago. He recognized that SMEs lacked the time and expertise to build dashboards, so he developed an accessible solution that consolidates data into one report.

He advises SMEs to prioritise essential data rather than overcomplicating reports with excessive formulas. Adapting to change is key, and Chris stresses the importance of structured processes to navigate unexpected challenges like global crises 🌍.

Sontai is growing, recently expanding its team to enhance innovation and customer experience 🚀. Chris emphasises the need for SMEs to stay informed about solutions that can streamline operations.

Looking ahead, Sontai plans to expand data sources and refine its dashboards based on client feedback. His contributions have earned him multiple Business All-Stars ⭐⭐⭐⭐⭐and AIBF recognition including a Fellowship 🎓.

Tune in for some wonderful insights into the world of extracting the best from KPI’s data.