MP3•Episode home
Manage episode 505711689 series 3668192
Content provided by Stacey Epstein. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Stacey Epstein or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
Stacey sits down with longtime friend and colleague Liz Carter, CMO of Reputation, to explore the new playbook for brand and reputation management in the GenAI era. Liz shares why Reputation rebuilt its platform around a unified intelligence hub, how buyers’ generative searches are changing discovery, and why reputation data can’t live in marketing silos anymore. With examples from healthcare, auto, and property management—and a peek at “Voice of Brand,” which aligns review responses to brand guidelines—you’ll leave with practical ways to monitor how your brand shows up daily, uncover blind spots across the journey, and bring reputation intelligence into BI/RevOps.
19 episodes