Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
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Rewriting the Rules: Orlie Benjamin on Building Lasoh for a Better Guest Experience
Manage episode 486165231 series 3001947
Content provided by Alex and Annie. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Alex and Annie or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
In our first-of-the-month bonus episode, we are joined by Orlie Benjamin, founder and CEO of Lasoh, a marketing technology platform designed to help vacation rental operators own their guest relationships and drive direct revenue. Lasoh provides a branded digital guest portal and integrated CRM that allows operators to engage with guests from the moment of booking, offer upsells, and run smart, automated campaigns.
Orlie shares how her background in corporate marketing and her own experience as a vacation rental operator shaped her approach to building Lasoh, and how it's helping operators take back ownership of their guest experience in a platform-dominated landscape.
Key Topics Discussed:
1️⃣ Why guest communication should begin at booking, not check-in
2️⃣ How Lasoh helps operators deliver a more cohesive and elevated digital experience
3️⃣ Navigating Airbnb's restrictions while still building direct guest relationships
4️⃣ The role of retention marketing in improving occupancy and profitability
5️⃣ Lessons from corporate hospitality that apply to short-term rentals
6️⃣ How operators can build their own ecosystem for upsells and experiences
7️⃣ The future role of AI in guest communication and CRM
8️⃣ Why operators of all sizes need to think like brands, not just businesses
Connect with Orlie:
LinkedIn: http://linkedin.com/in/orliebenjamin/
Website: https://lasoh.io/
Mention "Alex & Annie" when you sign up with Boom to get 50% off your onboarding fee and 1 month FREE: https://www.boomnow.com/
Get a free Growth Hack Review and P&L Evaluation when you mention “Alex & Annie” during your discovery call with the Grand Welcome team: https://calendly.com/jessica-singer-grandwelcome/intro
#vacationrentals #shorttermrentals #guestexperience
218 episodes
Share
Manage episode 486165231 series 3001947
Content provided by Alex and Annie. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Alex and Annie or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
In our first-of-the-month bonus episode, we are joined by Orlie Benjamin, founder and CEO of Lasoh, a marketing technology platform designed to help vacation rental operators own their guest relationships and drive direct revenue. Lasoh provides a branded digital guest portal and integrated CRM that allows operators to engage with guests from the moment of booking, offer upsells, and run smart, automated campaigns.
Orlie shares how her background in corporate marketing and her own experience as a vacation rental operator shaped her approach to building Lasoh, and how it's helping operators take back ownership of their guest experience in a platform-dominated landscape.
Key Topics Discussed:
1️⃣ Why guest communication should begin at booking, not check-in
2️⃣ How Lasoh helps operators deliver a more cohesive and elevated digital experience
3️⃣ Navigating Airbnb's restrictions while still building direct guest relationships
4️⃣ The role of retention marketing in improving occupancy and profitability
5️⃣ Lessons from corporate hospitality that apply to short-term rentals
6️⃣ How operators can build their own ecosystem for upsells and experiences
7️⃣ The future role of AI in guest communication and CRM
8️⃣ Why operators of all sizes need to think like brands, not just businesses
Connect with Orlie:
LinkedIn: http://linkedin.com/in/orliebenjamin/
Website: https://lasoh.io/
Mention "Alex & Annie" when you sign up with Boom to get 50% off your onboarding fee and 1 month FREE: https://www.boomnow.com/
Get a free Growth Hack Review and P&L Evaluation when you mention “Alex & Annie” during your discovery call with the Grand Welcome team: https://calendly.com/jessica-singer-grandwelcome/intro
#vacationrentals #shorttermrentals #guestexperience
218 episodes
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Similar to Alex and Annie: The Real Women of Vacation Rentals
Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
…
continue reading
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continue reading
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…
continue reading
Wharton faculty and industry leaders discuss their latest research, books, and relevant business topics. Hosted on Acast. See acast.com/privacy for more information.
…
continue reading
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
…
continue reading
Call them changemakers. Call them rule breakers. We call them Redefiners. And in this provocative podcast, we explore how daring leaders from across industries and around the globe are redefining their organizations—and themselves—to create extraordinary impact in today’s rapidly changing world. In each episode, Russell Reynolds Associates Leadership Advisor Hoda Tahoun and former CEO Clarke Murphy host engaging, purposeful conversations with leaders in and out of the business world who shar ...
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continue reading
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continue reading
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