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Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
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In this episode, we sit down with Brandon Hall, Founder and CEO of Hallson Hospitality, to explore how a guest-first philosophy can become a true engine for growth in the vacation rental industry.
Brandon’s journey into hospitality began long before he managed homes. After co-founding OneHope Wine and spending 15 years growing a nationally recognized brand, he developed a deep understanding of customer experience, brand building, and emotional connection. Those principles shaped the DNA of Hallson Hospitality and helped him grow from three homes to eighty while keeping hospitality at the center.
That approach earned Hallson Hospitality national recognition, including being named 2024 Vacation Rental Management Company of the Year by VRMA - a clear testament to the power of guest-first thinking at scale.
Across this conversation, Brandon shares the mindset, touchpoints, systems, and leadership decisions that allowed him to scale without losing the heart of his brand.
We cover:
1️⃣ How a guest-first philosophy creates long-term scalability
2️⃣ The role of brand standards in building a portfolio that performs
3️⃣ Why he turns away owners who don’t align with the guest-first model
4️⃣ Small touches that create big loyalty
5️⃣ How team culture supports hospitality at scale
6️⃣ The tech stack behind the scenes
7️⃣ His approach to responsible scaling in 2026
Connect with Brandon:
LinkedIn: https://www.linkedin.com/in/brandonhall/
Website: https://hallson.co/
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👉 Use code AAA20 at checkout. Offer valid until December 31, 2025.
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