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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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Why do “limited spots” and “only 3 left” make people act fast? In this audio class, Alex breaks down the psychology of scarcity marketing — how to use urgency and exclusivity the right way (without being fake or pushy).
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