In this episode of All Hands on Tech, Eilish Bonang and Greg Dobson sit down with Irene Saliendra, co-founder of Fem Entity, a wellness platform that seeks to redefine self-care by creating accessible, inclusive resources for women and marginalized communities.

Irene opens up about her journey from a stable corporate career to the unpredictable world of entrepreneurship. Motivated by her own experiences with health challenges and the struggles her family faced, Irene shares how these personal experiences shaped her vision for Fem Entity, which she hopes will bridge gaps in wellness support and empower individuals to prioritize their well-being.

The conversation delves into the foundational values behind Fem Entity and Irene’s drive to build a business that merges personal growth with social impact. The trio explore the challenges of creating a platform that not only supports clients in their digital journeys but also remains rooted in a mission to uplift and create meaningful change.

Irene describes her approach to wellness as holistic, discussing how Fem Entity provides resources ranging from wellness coaching to gender-affirming services, all designed to foster empowerment and encourage self-advocacy in a healthcare landscape that can often be limiting.

The busy businesswoman also talks about her new role at Nucleus, where she is taking her expertise in digital sales and transformation to a broader audience, helping clients navigate complex digital needs and build sustainable strategies for growth. She shares insights into her dual roles as an entrepreneur and consultant, explaining how she balances her time and energy to ensure that both Fem Entity and Nucleus benefit from her skills and passion.

Listeners will come away with a deeper understanding of what it means to build a purpose-driven brand in a competitive industry, as well as Irene’s insights on digital transformation, wellness, and the power of community!

Learn more about Fem Entity: https://fementity.ca/
Visit Digital Nova Scotia: https://digitalnovascotia.com/
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