Our guest today is Debbie Marshall. Debbie is Managing Director of the Silver Marketing Association and also Chair of Trustees of Dementia Adventure.

Debbie tells us about her early life and her incredibly successful, varied and interesting career. This has included studying French, generating advertising for Coronation Street, working her way up from a ski rep to CEO of Crystal Travel, establishing an airline company, creating Silver Travel Advisors and now leading Silver Marketing Association.

We discuss the importance for every generation to follow their passions. Debbie talks about creating Silver Travel Advisors at the age of 50, and provides some brilliant tips about the reality of starting your own business.

In her current role at Silver Marketing Association, she describes why marketing to older people needs to change and highlights why intergenerational communication is so important.

We discuss the ways in which the Silver Marketing Association are working to support the media industry to become Age Inclusive through market research, white papers, webinars, networking and campaigning.

Debbie provides some fascinating examples of age inclusivity from different countries, including the cutting-edge work being carried out in Manchester.

Take a listen and understand more about exactly what Age Inclusivity is and why its something we should all be embracing.

You can email Debbie Marshall at [email protected]
You can find out about the Silver Marketing Association at Silvermarketing.org

You can contact us at the following:
Dr Carol Sargent: https://sargentgroup.consulting/
Dr Tom Adler: https://getbide.com/