95. Rob Boeckmann, Director Of Social At Black Rifle Coffee Company All Quiet On The Second Front podcast

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All Quiet on the Second Front »
95. Rob Boeckmann, Director of Social at Black Rifle Coffee Company

4d ago 36:09

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On this episode of All Quiet on the Second Front, Tyler sits down with longtime friend and fellow West Point grad Rob Boeckmann, now Director of Social at Black Rifle Coffee Company, to talk about his unconventional path from field artillery officer to global brand strategist.

They dig into the real-world parallels between military ops and modern marketing, how to build brand voice with precision, and why good marketers operate like fire support officers. Rob also shares lessons from running social at AWS, launching a top influencer agency in Europe, and how AI is reshaping creative execution.

What’s Happening on the Second Front:

Transitioning from active duty to creative/brand roles
Lessons from marketing at scale (AWS, Black Rifle Coffee)
How military leadership translates to commercial success
The grind and strategy behind modern social media
The role of AI in creative and operational acceleration

96 episodes

#Tech #Podcasting Education #Government #Second Front | Soulfire Productions