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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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200% more revenue. 200% more event registrations. 50% more clients.
Everyone wants to know what I did during launch week. But here's what they don't see: the launch didn't create those results. The 10 months of unsexy work before it did.
In this episode, my husband Tom (who has a front-row seat to my business but doesn't work in it) helps me tell the full story. Not the highlight reel version you see on Instagram—the messy, behind-the-scenes reality of what actually created the October CCBD launch results.
This is the conversation about the wobbles. The moments I almost abandoned the plan. The boring work that looked like I "wasn't doing much." And why I couldn't have shifted my business model any sooner, no matter how much I wanted to.
In this conversation, we unpack:
🔥 Why I got "so fucking sick of my own story" before making the shift (and why that timing matters)
🔥 The decision almost a year ago that changed everything—and the immediate pressure I felt to launch BIG right away
🔥 What Tom actually observed throughout 2025 that I couldn't see myself
🔥 The four wobbles that almost made me abandon the plan
🔥 What held the commitment when it looked like "nothing was happening"
🔥 How to identify which season you're actually in versus the one you think you should be in
Resources & Links:
Understand Your Unique Energy → Download Your Free Human Design Energy Guide
Get the complete guide to understanding how your Human Design energy type shows up in business—with practical applications you can use immediately.
Stop Guessing Your Season → Get Selling Soulfully ($37)
Completely reworked based on the October launch. Identify which season you're actually in, what part of your sales system needs attention, and get your focused action plan in under 2 hours. Includes 2026 seasonal planning bonus (only until December 31).
👉 Get Selling Soulfully here
Ready to Build Sustainable Conversions? → Join the CCBD Waitlist (Q2 2026)
The 12-week program that bridges business foundations with your unique design—so you stop forcing what doesn't fit and create predictable revenue and a business that “loves you back”.
👉 Join the Waitlist
Connect with Jazze:
Instagram: @jazzejervis_ and @bydesign.hq
Website: www.jazzejervis.com.au
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