This episode of the All The Leads Mastermind podcast begins with Ed Freeman sharing his effective strategy for contacting divorce leads, highlighting a casual yet direct approach that incorporates public data analytics to gauge the likelihood of a property selling. He emphasizes the importance of not overwhelming clients with information and suggests maintaining a balance between being empathetic and informative. Additionally, agents are encouraged to consider obtaining probate certifications (such as the Residential Real Estate Probate Specialist Certification) to enhance their credibility in this niche market. AI's growing influence on the industry is a vital topic, as participants discuss its potential for increasing efficiency and personalizing communication. Many express concerns about authenticity when using AI, while others share tips on leveraging it for content creation and business management. Throughout the conversation, several participants voice their struggles and aspirations using AI, helping to foster a sense of community and shared learning. The hosts conclude with a call to action, encouraging attendees to explore AI tools and return the following week to share their experiences, thus promoting continuous improvement and collaboration within the group.

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