Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
…
continue reading
Content provided by Smith Publicity. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Smith Publicity or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
Player FM - Podcast App
Go offline with the Player FM app!
Go offline with the Player FM app!
Hybrid Publishing and Publishing Distribution Models With Karen McNally Upson
MP3•Episode home
Manage episode 441614320 series 1257445
Content provided by Smith Publicity. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Smith Publicity or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
Olivia McCoy and Karen McNally Upson discussed the benefits of print on demand technology for authors, dispelling stigmas associated with self-publishing. Karen offers essential insights into the importance of aligning distribution strategies with reader behavior to maximize book sales.
Key Points
…
continue reading
Key Points
- The benefits of print on demand for authors, highlighting how it reduces the need for authors to carry books and prevents excess inventory costs. Traditional publishing houses are increasingly adopting this approach.
- The impact of timing - production delays and distribution challenges in the book industry.
- The importance of publishers focusing on acquiring and producing great books while leaving distribution to specialized companies like Ingram. The efficiency and global reach of Ingram's print on demand service (Ingramspark) are highlighted.
- .How different genres have varying reader preferences for book formats, such as ebooks or physical copies, and importance of aligning distribution strategies with reader behavior to maximize book sales.
- A case study contrasting two publishing pathways: custom publishing under an author's imprint and hybrid publishing. The success stories of two authors with similar topics but different brand evolutions demonstrate the effectiveness of tailored distribution strategies.
- Setting authors up for success by aligning their distribution strategies with their brand development and readership. The discussion highlights the significance of choosing the right publishing pathway based on individual goals and brand maturity.
Discover more about Smith Publicity at www.smithpublicity.com and follow us on Facebook, Instagram, Threads, YouTube, & LinkedIn.
150 episodes
MP3•Episode home
Manage episode 441614320 series 1257445
Content provided by Smith Publicity. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Smith Publicity or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
Olivia McCoy and Karen McNally Upson discussed the benefits of print on demand technology for authors, dispelling stigmas associated with self-publishing. Karen offers essential insights into the importance of aligning distribution strategies with reader behavior to maximize book sales.
Key Points
…
continue reading
Key Points
- The benefits of print on demand for authors, highlighting how it reduces the need for authors to carry books and prevents excess inventory costs. Traditional publishing houses are increasingly adopting this approach.
- The impact of timing - production delays and distribution challenges in the book industry.
- The importance of publishers focusing on acquiring and producing great books while leaving distribution to specialized companies like Ingram. The efficiency and global reach of Ingram's print on demand service (Ingramspark) are highlighted.
- .How different genres have varying reader preferences for book formats, such as ebooks or physical copies, and importance of aligning distribution strategies with reader behavior to maximize book sales.
- A case study contrasting two publishing pathways: custom publishing under an author's imprint and hybrid publishing. The success stories of two authors with similar topics but different brand evolutions demonstrate the effectiveness of tailored distribution strategies.
- Setting authors up for success by aligning their distribution strategies with their brand development and readership. The discussion highlights the significance of choosing the right publishing pathway based on individual goals and brand maturity.
Discover more about Smith Publicity at www.smithpublicity.com and follow us on Facebook, Instagram, Threads, YouTube, & LinkedIn.
150 episodes
All episodes
×Welcome to Player FM!
Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.