Sandra Walker is CEO, Viacern Group, and Venture Partner at Hard Climate, a seasoned and inspirational pharma and biotech executive leading Commercial, Medical Operations and Excellence, Government Affairs, Global Strategy and Product Planning at companies such as Genentech, Roche, Eli Lilly and Abbvie. She delivered a state-of-the-art, candid, and intriguing keynote presentation that forces you to reflect on the language and process you use to make decisions in medicine, healthcare, and how you can challenge your current approaches and biases using neuroscience-based practical, real-world solutions to make bolder decisions with evidence to drive innovation forward.

3:10 Speaker Introduction

4:12 Turning Innovation into Outcomes

Three Common recurring Decision Patterns

Explaining Biases in Decision-making

Practical Solutions to Transform Decisions

The Bolder Way

Decision Audit

5:56 Three Invisible Decision Patterns

6:37 Status Quo Bias

8:51 Countermoves You Can Use vs Status Quo Bias

9:29 Confirmation Bias

11:54 10-Minute Challenge Round To use Vs. Confirmation Bias

13:09 Completion Bias - Relief of Feeling Done

16:30 Explaining the Brain under Pressure with Neuroscience

18:50 How to Quiet the Noise in Bias

Label the state – identify the bias, problem, risk

Externalize thinking – move ideas onto paper to createpublic reasoning

Teach the cheerleader to celebrate learning not justfinishing.

Train for Learning not Finishing

21:01 The Bolder Way - 6 steps to turn Awareness into Action

B - Bias and Blind Spots visualization (see the invisible)

O - Observe: Disciplined Curiosity

L - Learn: Broadened Perspectives

D - Decide with clarity and transparency

E - Empower: Trust with Context

R - Recalibrate: Boldness into Learning

27:11 Bolder Way Framework Aligned to the Scientific Method

28:02 Language You Use is Key to Decision Outcome

28:38 The Decision Audit to Deliver Clarity in 5 Minutes

31:09 How Speed of Decision Impacts the Outcome