Share
))
HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
…
continue reading
Manage episode 479941023 series 3604673
Content provided by Caliber. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Caliber or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
In episode two of the new season, Shahar Silbershatz speaks with Jill Meiburg, Head of Group Communications and Brand at GEA Group, one of the world’s leading technology suppliers for the food, beverage, and pharma industries.
Based in Düsseldorf but global in scope, Jill shares what it means to lead with purpose, navigate complexity, and prove the impact of communications in a data-driven, always-on world.
From building a custom impact score across 20+ KPIs to storytelling about cows that outperform all other content, Jill blends strategic clarity with grounded insights into what it takes to communicate effectively — and creatively — in today's fast-moving environment.
Jill also opens up about the role of sustainability, the importance of stakeholder alignment, and why communicators must learn to speak both the language of business and authenticity.
🔑 What you’ll learn in this episode:
- 🧭 Why having a clear purpose is the best defense against an unstable, noisy world
- 📊 How GEA built its own “impact score” — measuring internal and external comms equally
- 🐄 Why cow content crushes it on engagement (yes, really)
- ⚖️ How to balance speed with strategic focus when reacting to external developments
- 🧠 Why every communicator today needs a data scientist — and a deep understanding of sustainability
- 🗣️ What makes CEO visibility effective — and why “weighing in” isn’t always the right move
- 🎯 How to claim a seat at the table with the right data, format, and persistence
Timestamps
00:00 Introduction and Guest Welcome
01:02 Meet Jill Meiburg: Personal and Professional Background
02:21 Life in Germany as an American
03:42 Journey into Communications
06:24 Evolution of Corporate Communications
08:18 Strategic Communication in a Complex World
10:23 Data-Driven Communication Strategies
14:23 Impact Measurement and Tools
18:35 The Secret to Successful Internal Dashboards
19:32 The Importance of Internal Data Scientists
19:48 Reputational Risks in the Industry
21:49 Leveraging Data to Anticipate Risks
23:16 Defining and Engaging Stakeholders
24:20 Communicating Complex Engineering Solutions
25:57 Structuring the Communication Team
27:37 The Role of Creativity and AI in Communications
30:11 CEO Visibility and Communication Strategy
32:51 The Evolving Role of the CCO
34:52 Achieving a Seat at the Executive Table
37:00 Balancing Work and Personal Life
Music
To stay current with corporate reputation trends and track perceptions of global companies and industries, visit groupcaliber.com.
13 episodes
