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You don’t need to lead with “expert energy” to create a strong brand.

In fact, trying to sound like an expert might be the very thing making your content feel stiff, generic and disconnected.

In today’s episode, we’re talking about what it actually looks like to build a powerful, in-demand brand—without pretending to have it all figured out.

Topics discussed:

• Why “expert energy” doesn’t build trust (and what does instead)
• The shift from proving yourself → to connecting with your dream client
• How to write content that builds authority without being performative
• What actually makes people say, “She’s the one I want to hire”

This episode is your permission slip to stop trying to sound like a guru—and start showing up like the grounded, capable, trusted guide you already are.

💛 DM me on Instagram @heykristamarie and tell me your biggest takeaway after listening!

Loved the episode? Have a topic or guest host request? Send me a text message!

Ways we can work together:

• <<Brand Strategy + Coaching>> Create a brand so strong that clients are sold on working with you before they even reach out!
• <<Brand Photography>> Is it time to elevate your business with new brand photos?

I'D LOVE TO CONNECT WITH YOU!

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