Ever feel like email marketing is more pressure than progress? If you’ve been second-guessing your subject lines, worried you’re emailing too much (or too little), or thinking your list is “too small” to make sales, this conversation is for you.

In episode 442 of Amplify Your Success Podcast, I’m joined by Jenny Roth, a relationship-first copywriter who’s helped hundreds of female founders simplify their email marketing and get better results—without needing a huge list. We unpack how to shift away from outdated “volume-over-value” tactics and into a smarter, more aligned approach rooted in trust, storytelling, and strategic timing.

Jenny shares why some of the best sales emails are the ones that sound most like you, what to send when you’re not launching, and how to turn even a tiny list into a profitable one. We also explore pre-launch strategy, content planning, and the mindset shifts that help you finally enjoy writing emails (yes, really!).

Whether you’re in a launch season or just looking to build stronger connections between sales, you’ll walk away with easy-to-implement tips for email success—starting now.

Ready to amplify your authority and build a business that scales with ease? If you're craving personalized strategy and mentorship to help you grow without the hustle, check out my coaching options here:

👉 https://melaniebenson.com/coaching

[5:30] Why email feels intimidating—and how mindset drama holds people back from starting

[8:00] The myth of instant sales—and how to structure an intentional email strategy

[11:25] How a small list can actually work to your advantage (Jenny shares her own story)

[13:59] Why launching quarterly—even with evergreen offers—can boost momentum and clarity

[15:34] What the pre-launch phase really is (and how to use it to prep your audience)

[17:55] How to talk about your offer before you “launch”—without being pushy

[20:17] Afraid of sending too many emails? Jenny’s perspective will calm that fear

[23:58] The power of relationship-based emails—and how to send them when you’re not launching

[24:45] 3 creative ways to build community and engagement through regular emails

[26:57] Why personal storytelling can dramatically improve open rates and connection

[31:04] Jenny’s boldest business decision—and how imperfect action helped her succeed

Resources Mentioned in this episode:

• Jenny Roth’s Free Resource: Download Jenny’s Relationship-Based Email Templates + Calendar Toolkit to simplify what to send and when: https://jennyrothcopywriting.com/email-freebie
• The ROCKS Method by Melanie Benson: Create magnetic, click-worthy titles using my free checklist: MelanieBenson.com/method