While much of the discussion around employee advocacy best practices rightly focuses on program roll-out and adoption, it is equally important to focus on what content you will distribute through your employee channels – ensuring that relevant and personalized messages are being provided to the right people at the right time. This is exactly what Casey Hall, head of social media business communications with Thompson Reuters, discussed on stage at the 2018 AMPlify event. Let’s hear what he had to share on developing content strategy for employee advocacy programs based on his experience with Thompson Reuters.