The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
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Content provided by Kevin King. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kevin King or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
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#443 - Unlocking Amazon’s Algorithm: A9 Secrets, SEO Hacks, and the AI That’s Changing Everything
Manage episode 477537176 series 2435510
Content provided by Kevin King. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kevin King or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
In this episode, Oana Padurariu joins us to geek out on Amazon’s AI tools, PPC, and SEO—breaking down 7+ Amazon programs and how to optimize your strategy using each one.
What can Amazon's AI technologies teach us about optimizing e-commerce strategies for the future? Join us as we unravel this intriguing question with our guest, Oana Padurariu, a dynamic PPC and SEO strategist. Oana takes us on her personal voyage from Romania to Italy, shedding light on her passionate shift from Google AdWords to Amazon's advertising ecosystem. Her unique insights into shopper psychology and indexation reveal the synergy between PPC and SEO, while her enthusiasm for Amazon's scientific advancements showcases her dedication to staying ahead in the ever-evolving landscape of e-commerce.
Accountability emerges as a key theme as we discuss building long-term professional relationships in the world of Amazon PPC. We compare the merits of hiring seasoned professionals versus nurturing fresh talent, driven by the urgency of specific roles. The conversation moves to Amazon's new audience-targeting capabilities and how AI is revolutionizing intent-based marketing. From customer profiles to AI-driven personalization, discover innovative strategies for enhancing shopping experiences and boosting conversion rates.
The dialogue further delves into Amazon's AI evolution, exploring groundbreaking technologies that are redefining product recognition and SEO. Learn about exciting tools like Cosmo, AVEN, and Tron, as well as AI frameworks like Rufus and Olympus, which are transforming search and recommendation systems. We wrap up with a look at the advancements in voice AI technologies, setting the stage for a thrilling future in e-commerce. This episode is packed with insights and strategies for anyone looking to navigate and thrive in Amazon's complex ecosystem.
In episode 443 of the AM/PM Podcast, Kevin and Oana discuss:
- 00:00 - Exploring Amazon PPC and AI Optimization
- 10:34 - Effective Learning Strategies for Amazon PPC
- 12:45 - Building Relationships Through Accountability
- 16:36 - Excitement Around Amazon's Audience Targeting
- 17:13 - Targeting Audiences With AI Analysis
- 21:44 - Sharing Amazon Algorithm Discoveries
- 26:34 - Understanding SEO and Amazon Algorithms
- 31:41 - The Impact of AI on Amazon Businesses
- 34:59 - Amazon's Evolution Through AI Technology
- 35:53 - Evolution of Amazon's Algorithm
- 42:33 - Comparison of COSMO and Rufus
- 43:24 - Optimizing Amazon AI Product Recommendations
- 48:21 - Product Recommendation Analysis With Olympus
- 51:23 - Optimizing Amazon AI and Voice Search
- 53:08 - Future of Search Tools
- 59:32 - Kevin King's Words of Wisdom
455 episodes
Share
Manage episode 477537176 series 2435510
Content provided by Kevin King. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kevin King or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
In this episode, Oana Padurariu joins us to geek out on Amazon’s AI tools, PPC, and SEO—breaking down 7+ Amazon programs and how to optimize your strategy using each one.
What can Amazon's AI technologies teach us about optimizing e-commerce strategies for the future? Join us as we unravel this intriguing question with our guest, Oana Padurariu, a dynamic PPC and SEO strategist. Oana takes us on her personal voyage from Romania to Italy, shedding light on her passionate shift from Google AdWords to Amazon's advertising ecosystem. Her unique insights into shopper psychology and indexation reveal the synergy between PPC and SEO, while her enthusiasm for Amazon's scientific advancements showcases her dedication to staying ahead in the ever-evolving landscape of e-commerce.
Accountability emerges as a key theme as we discuss building long-term professional relationships in the world of Amazon PPC. We compare the merits of hiring seasoned professionals versus nurturing fresh talent, driven by the urgency of specific roles. The conversation moves to Amazon's new audience-targeting capabilities and how AI is revolutionizing intent-based marketing. From customer profiles to AI-driven personalization, discover innovative strategies for enhancing shopping experiences and boosting conversion rates.
The dialogue further delves into Amazon's AI evolution, exploring groundbreaking technologies that are redefining product recognition and SEO. Learn about exciting tools like Cosmo, AVEN, and Tron, as well as AI frameworks like Rufus and Olympus, which are transforming search and recommendation systems. We wrap up with a look at the advancements in voice AI technologies, setting the stage for a thrilling future in e-commerce. This episode is packed with insights and strategies for anyone looking to navigate and thrive in Amazon's complex ecosystem.
In episode 443 of the AM/PM Podcast, Kevin and Oana discuss:
- 00:00 - Exploring Amazon PPC and AI Optimization
- 10:34 - Effective Learning Strategies for Amazon PPC
- 12:45 - Building Relationships Through Accountability
- 16:36 - Excitement Around Amazon's Audience Targeting
- 17:13 - Targeting Audiences With AI Analysis
- 21:44 - Sharing Amazon Algorithm Discoveries
- 26:34 - Understanding SEO and Amazon Algorithms
- 31:41 - The Impact of AI on Amazon Businesses
- 34:59 - Amazon's Evolution Through AI Technology
- 35:53 - Evolution of Amazon's Algorithm
- 42:33 - Comparison of COSMO and Rufus
- 43:24 - Optimizing Amazon AI Product Recommendations
- 48:21 - Product Recommendation Analysis With Olympus
- 51:23 - Optimizing Amazon AI and Voice Search
- 53:08 - Future of Search Tools
- 59:32 - Kevin King's Words of Wisdom
455 episodes
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Similar to AM/PM Podcast
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
Where startup founders raise millions and listeners can invest. Host Josh Muccio takes listeners behind closed-doors and into the room where deals are made. Part of the Vox Media Podcast Network.
…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
Some Goodness is hosted by Richard Ellis, a seasoned sales leader passionate about inviting top business minds to share their wisdom. Each episode is only 15-20 minutes, perfect for your commute or workout.
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continue reading
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
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Positive Leadership has the power to change the world. By focusing on trust, empathy, authenticity and deep collaboration, leaders can energize their teams to achieve success for individuals, their organizations, and society as a whole. Yet, it remains relatively unknown outside positive psychology and neuroscience circles. Join Jean-Philippe Courtois, former member of the Microsoft senior leadership team alongside Satya Nadella and co-founder of Live for Good, as he brings Positive Leadersh ...
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The Self-Employed Life Podcast (formerly Creative Warriors) provides business and personal development strategies for self-employed business owners that create sustainable success. A community of self-employed and small business owners, entrepreneurs, innovators and ambitious individuals that need creative solutions in business. Being self-employed and a business Warrior is a mindset, a spirit and a challenge. We need a different way of doing business. This is business with a soul. We discus ...
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Publishing weekly since 2012, this show helps marketers navigate the ever changing marketing jungle with expert interviews from leading marketing pros. Join Social Media Examiner’s founder Michael Stelzner as he helps you discover new strategies and actionable tips to improve your marketing. Show notes at Socialmediaexaminer.com/podcast/
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continue reading
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