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Hard Talk: Confessions of an Accidental Marketing and Communications Professional

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Manage episode 478789827 series 2325692
Content provided by Federal News Network | Hubbard Radio. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Federal News Network | Hubbard Radio or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

This week on Amtower Off Center, host Mark Amtower is joined by Eileen Rivera, Federal MarCom leader and the author of Hard Talk: Confessions of an Accidental Marketing and Communications Professional.

Topics discussed include:

  • Why did you write Hard Talk?
  • Who is the audience
  • Dealing with unexpected situations that can impact a company's reputation
  • Lessons learned from the front lines of MarCom in the government market
  • Advice for would-be authors

Learn more about your ad choices. Visit podcastchoices.com/adchoices

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

  continue reading

176 episodes

Artwork
iconShare
 
Manage episode 478789827 series 2325692
Content provided by Federal News Network | Hubbard Radio. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Federal News Network | Hubbard Radio or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

This week on Amtower Off Center, host Mark Amtower is joined by Eileen Rivera, Federal MarCom leader and the author of Hard Talk: Confessions of an Accidental Marketing and Communications Professional.

Topics discussed include:

  • Why did you write Hard Talk?
  • Who is the audience
  • Dealing with unexpected situations that can impact a company's reputation
  • Lessons learned from the front lines of MarCom in the government market
  • Advice for would-be authors

Learn more about your ad choices. Visit podcastchoices.com/adchoices

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

  continue reading

176 episodes

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