The daily drama of money and work from the BBC.
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This week on Amtower Off Center, host Mark Amtower is joined by Eileen Rivera, Federal MarCom leader and the author of Hard Talk: Confessions of an Accidental Marketing and Communications Professional.
Topics discussed include:
- Why did you write Hard Talk?
- Who is the audience
- Dealing with unexpected situations that can impact a company's reputation
- Lessons learned from the front lines of MarCom in the government market
- Advice for would-be authors
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182 episodes