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This week on Amtower Off Center, host Mark Amtower is joined by Eileen Rivera, Federal MarCom leader and the author of Hard Talk: Confessions of an Accidental Marketing and Communications Professional.

Topics discussed include:

  • Why did you write Hard Talk?
  • Who is the audience
  • Dealing with unexpected situations that can impact a company's reputation
  • Lessons learned from the front lines of MarCom in the government market
  • Advice for would-be authors

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182 episodes