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Hard Talk: Confessions of an Accidental Marketing and Communications Professional
Manage episode 478789827 series 2325692
This week on Amtower Off Center, host Mark Amtower is joined by Eileen Rivera, Federal MarCom leader and the author of Hard Talk: Confessions of an Accidental Marketing and Communications Professional.
Topics discussed include:
- Why did you write Hard Talk?
- Who is the audience
- Dealing with unexpected situations that can impact a company's reputation
- Lessons learned from the front lines of MarCom in the government market
- Advice for would-be authors
Learn more about your ad choices. Visit podcastchoices.com/adchoices
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
176 episodes
Manage episode 478789827 series 2325692
This week on Amtower Off Center, host Mark Amtower is joined by Eileen Rivera, Federal MarCom leader and the author of Hard Talk: Confessions of an Accidental Marketing and Communications Professional.
Topics discussed include:
- Why did you write Hard Talk?
- Who is the audience
- Dealing with unexpected situations that can impact a company's reputation
- Lessons learned from the front lines of MarCom in the government market
- Advice for would-be authors
Learn more about your ad choices. Visit podcastchoices.com/adchoices
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
176 episodes
All episodes
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