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Martin Reeves of the BCG Henderson Institute returns to Amtower Off Center to discuss his latest book. "Like: The Button That Changed the World".

Topics include:

  • The evolution of the Like button
  • What the creation and adoption of the button reveals about technical innovation
  • Why the button is addictive
  • The rise of the "Like" economy
  • How Like transformed advertising and marketing
  • Like-facilitated influencer marketing

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182 episodes