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Marketing strategies to boost small businesses
Manage episode 478789831 series 2325692
This week on Amtower Off Center, host Mark Amtower is joined by business strategy advisor Shirley Collier of Scale2Market.
Topics revolved around strategies for small business growth, including:
- understanding and controlling how your company is perceived in the market
- using data to assess market demand for what you do
- differentiating and carving out a niche
- focusing your limited resources for the best ROI
- reevaluating annually to determine if you need to pivot to grow
Learn more about your ad choices. Visit podcastchoices.com/adchoices
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
176 episodes
Manage episode 478789831 series 2325692
This week on Amtower Off Center, host Mark Amtower is joined by business strategy advisor Shirley Collier of Scale2Market.
Topics revolved around strategies for small business growth, including:
- understanding and controlling how your company is perceived in the market
- using data to assess market demand for what you do
- differentiating and carving out a niche
- focusing your limited resources for the best ROI
- reevaluating annually to determine if you need to pivot to grow
Learn more about your ad choices. Visit podcastchoices.com/adchoices
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
176 episodes
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