This guide outlines the essential steps for launching an Amazon business in Australia, targeting beginners interested in e-commerce. It begins by explaining the two primary fulfillment models, FBA and FBM, with FBA recommended for its convenience. The resource then details the process of setting up a seller account, emphasizing the necessary documentation and the benefits of a professional plan. Key advice is provided on product research, advising on ideal product characteristics and useful analytical tools, followed by strategies for sourcing products both domestically and internationally. Finally, the guide covers creating effective product listings, managing shipping to Amazon warehouses, implementing launch and promotion strategies like Amazon PPC, and ongoing management and scaling techniques for sustained success.