a strategic guide for maximising sales during the Australian Amazon summer surge, identifying December through February as the single busiest period due to events like Christmas, Boxing Day, and long school holidays. It highlights specific product categories that thrive during this peak, offering examples such as quick-dry towels, compression packing cubes, and portable resistance bands, which appeal to consumers focused on travel, fitness, and outdoor living. To capitalize on this demand, the guide stresses the necessity of starting research and sourcing well in advance to secure inventory and establish competitive listings for the 2026 season. Critical steps for sellers include quality listing creation, meticulous stock management, and planning advertising budgets for the extended post-holiday shopping window. The text concludes by noting that following this pre-launch strategy allows businesses to avoid common supply chain issues and be fully prepared before the next seasonal boom.