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Company: Focus Lab

Owner(s): Erik Reagan, Bill Kenney, & Will Straughn

Year Started: 2010

Employees: 26 – 50

In this episode of An Agency Story, Russel Dubree sits down with Erik Reagan, co-founder of Focus Lab, to discuss how intentional culture isn’t just a feel-good concept, it’s a key driver of business success.

Erik shares how Focus Lab went from an unstructured team to a culture-first agency, where values aren’t just words on a wall but integrated into daily operations. From the creative patch ceremony that recognizes team excellence to the power of learning out loud, Erik breaks down actionable strategies any agency owner can use to build a workplace that inspires performance, engagement, and growth.

If you’re looking for proven ways to create a culture that fuels success, this is an episode you won’t want to miss.