Instagram hasn’t exactly been pulling its weight lately—and after months of watching the needle barely move, I’m making a shift. In this episode, I’m walking you through my latest experiment: a story-driven strategy inspired by content creator Sarah Snow. We’re talking bold hooks, visual storytelling, and why one reel a week might be enough to finally see traction. Plus: what’s working (and not) in my garden, a few juicy search bar confessions, and the big reminder that AI can’t fake meaning—but you can tell a story that actually sticks.

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• SEARCH BAR CONFESSIONS: Starts at 5:37
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EPISODE 525 – I ALMOST QUIT BEFORE I EVER LAUNCHED: 10 YEARS OF PODCASTING WITH MY RIDE-OR-DIE EDITOR EPISODE 516 – THE AI ASSISTANT THAT UNDERSTOOD MY BRAND BETTER THAN I COULD EPISODE 476 – THE HARD IN BUSINESS EPISODE 426 – WHY INTENTION IS POWERFUL IN BUSINESS EPISODE 376 – WHY I DELETED MY ENTIRE EMAIL LIST EPISODE 326 – WHAT NOT TO FORGET WHEN STARTING A BUSINESS EPISODE 276 – WHAT ARE YOU REALLY SELLING? EPISODE 226 – HOW TO SETUP YOUR EMAIL LIST EPISODE 176 – OVERCOMING ROADBLOCKS EPISODE 126 – CREATIVE IDEAS FOR YOUR NEWSLETTER

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