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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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In this episode of Anyline, Anytime, we take a look at the role storytelling plays for B2B businesses. While storytelling is widely used in the B2C space, it has yet to take center stage in the B2B world.
So, why is this and what can B2B businesses do to better incorporate their story into future campaigns? Our own VP of Brand Strategy, Sophie Kreuzer, joins us to discuss this and much more. We are also joined by Daniel Stock, the Senior Copywriter at Obscura, a marketing and advertising agency we partnered with on a recent branding project.
You can view the video at the link below!
https://www.youtube.com/watch?v=PGzcpUssQKM
32 episodes
